The users are converted or signed up using a button called the call to action (CTA).īefore getting to the tips for creating great landing pages, let’s understand why landing pages are important in the first place. While sales pages usually have multiple buttons and functions, a landing page has a single goal - to convert visitors. As a result, the modern-day landing page principles came into existence. They struggled to sell the Office suite online, so they decided to reduce the number of steps and give their sales page a design twist. The concept of a landing page originated in Microsoft’s IT department in 2003. In short, it’s where you land after clicking on a marketing mailer or advertisement link. A landing page is a website page that is meant specifically for a digital marketing campaign.
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